Today, most companies are doing
their best to reach “Generation Y”, a hard to reach generation that is easily
distracted by the hundreds of messages they are receiving daily, especially
through their social profiles like Twitter, Facebook, Pinterest and Internet in
After all, they are the ones that
most use social media, smart phones and Internet….aren’t they? But wait a
minute! What happened to the baby boomers?
Some years ago companies were
trying to seduce them, and all of a sudden it seems they’ve started to disappear
for many marketers.
Well, here are a few facts prepared by advertising agency Koeppeldirect
which help us inderstand the power of this generation:
- Did you know that they account
for over 40% of total consumer demand?
- Did you know 90% of them use Facebook
and almost 35% of tablet users are over 45?
- And we bet you didn’t know 2/3 of
them buy from online retailers.
Most companies know who their
clients are, but few relate baby boomers to new technologies, social media or e-commerce.
Baby boomers are those born
between 1946 and 1964, and unlike many think, they are a powerful generation
that not only controls 75 % of the US wealth but is also using new
Where are all the apps, new
products and new technology for those over 50? It’s an invisible gold mine to
we have an office
for all generations, for those looking for a trendy office or those looking for
a more traditional office space. Give us a call and we’ll be glad to guide you
through our list of office spaces available
Labels: baby boomers, CEO office, Digital era